Intro:
Designing the logo may seem like a small and easy task. For professional graphic designers, the answer may be "yes", but there are some guidelines that all designers should remember in order to see if the design succeeds. Here are some tips that will help you to create a realistic shaking logo design.
Define your audience
The first thing to do after receiving a creative brief from the client is to think about the viewer. We need to fully understand our business, products, customers, and competitors. Please open up what they want to tell about their brand to their logo and ask their clients specific questions.
- Feel charm
Do an online survey and learn from others, but do not fall in love with someone's design. You can create a logo that is too similar. Do not limit inspiration from logo design alone. Find icons, Japanese crests, typography and other images.
- Collaboration with your client
Many clients already have ideas about what they are looking for. Provide flexibility, listen to ideas, advise, and provide feedback-aware solutions. The balance of listening to what the client wants and relies on a successful design.
- Always start with Pencil
Sketches are a much faster way to create the first idea before touching the computer. It does not matter whether it is completed or not. Do it step by step and write your ideas on paper. Please check this video for inspiration.
- Avoid CLICHÉS
Graphic design is sometimes like fashion. Avoid those that do not have a long lifetime. Smart and unique, please do not imitate the current trend.
- Make color masterpiece
If you do not have a color palette working on client brand guidelines, I would like to explore not only the logo but also the color encapsulating the entire brand. We recommend taking time to learn more about the meaning of the color. You can find many online articles talking about color science.
- Please select your type with great care
Do not use strange fonts when selecting new fonts that are not in the brand guidelines. They are not going to make your logo stand out. Instead, please use the font that suits your brand. Please do not forget that fashion ability is not too high.
- Balance and career management
It is very important that the logo reflects harmony and balance. All text and logo elements must be readable even with the minimum size version. Test your logo and make sure it works nice and works in all sizes. Use elegant degradation to change the logo to display properly with smaller size, if necessary. Also check the logo looks like a single color and check the black & white version as well. It is also a good idea to create guidelines that specify the best logo for different types of placements.
- Obtain feedback from others
Please get feedback from your friends and other logo designers before presenting your design to the client. On sites like Dribbble you can get feedback from the design community. You spend a lot of time working the logo and external opinions are very useful.
